A catchy name is easier to recall. This translates to a car wash that most customers will never forget to remember. Pick a name that is related to car washing or detailing so that people will easily identify you as a provider of this type of service.
Invest on the right equipment
Getting the right equipment doesn’t mean that you have to buy the most expensive ones. Read product reviews and ask other car wash owners. Learn the pros and cons of each equipment, length of warranty, etc. before you purchase.
Hire the right people
As a startup, you’ll be faced with the task of hiring people. But how would you know if they are fit for the job? Remember this – car wash guys will enter customer vehicles and may even take those to the owner’s premises. This is why you should look for people who are known for their honesty and trustworthiness. Seek valid IDs and character references and do some investigating before you hire them.
Train your staff well
Train your staff to have good work ethics. Teach them how to deal with customers, provide quality services and to work well with others.
Learn to do it yourself
What should you do if there’s an influx of customers just when two of your car wash guys decide to call it a day off? Well, you’ve got to roll up your sleeves and start washing cars as well. Your customers will feel their importance, assuring you of their loyalty for a long time.
Don’t try to dupe customers by using substandard materials. These might damage their car’s paint or interior. Translation: they are never going to have their vehicles cleaned in your carwash again.
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