Since your aim is to market your website, why not have one that is professionally designed? You need a very good web developer, not anybody who claims to know a little HTML and some CSS. Great web developers may have skyrocketing fees, but considering the aesthetics and functionality that they can bring to your company website, the cost is justified.
It has been proven time and again that the best way to make readers linger on your site is to give them valuable content that they can use to improve their daily lives. Therefore, it is essential that you write good how-to blogs, product reviews, Q&As or any informative articles that readers can truly benefit from.
When posting your blogs, make sure that the keyword is in the title, in the first paragraph, in one of the subheadings and used at least three to four times within the blog’s body. This makes your blog optimized for the search engines.
Do guest blogging
When you do guest blogging, you open up your website to more traffic from the blog you are commenting or guesting on. These blogs allow you to post entire articles that are related to their niche, plus the opportunity to include your website’s link in it. Regular readers of that blog may click on your link and if you’ve got something good in your site, may decide to linger and eventually buy from you.
Advertise in Facebook
Facebook now makes it easier for business owners to communicate with their existing clients and potential ones. You can create a page for free, post videos, photos, quotations or anything that provides valuable information to your target audience. Advertising in Facebook, however, isn’t free. You have to pay a certain amount. But considering that you can market your website to billions of viewers every single day, what’s a few dollars?
Post videos in Youtube
With millions, even billions of regular viewers every day, Youtube is one site that every website should be in. Include a clickable link to your website. Just make sure that your videos carry valuable information like how-to tips or relevant narratives to attract those viewers to your site.
Build relationships in Twitter
Do you have an upcoming sale or product launch? Then make a tweet to make your followers aware of what you’ve got. Remember though, that tweeting alone does not build relationships. You have to have a good product or service and remarkable customer services that will provide your clients with good customer experience. And when they do, trust them to spread the word of your awesomeness via their tweets.
Use Four Square
Four Square is a cool tool for marketing your website. It allows you to see where your clients are, where they are going and show them whatever great offering you have for the day. For example, if you have a restaurant, post your meal for the day, and show it to viewers who are within your vicinity.
Create free webinars
Viewers love to learn something new, especially if that knowledge is free of charge. All you have to do is create a how-to video, post it in your website and in Youtube and you’ll have viewers visiting your site in no time at all.
Pin photos in Pinterest and Instagram
Surveys show that visitors are more attracted to websites that contain good images. As the old saying goes, “A picture is worth a thousand words”. Use that to your advantage.